Kudos to @IndraniNY for scooping the NYT by 2 yrs in…the NYT?
Here’s how big media works:
Intrepid reporter discovers interesting neighborhood story, like an incubator kitchen operating in Long Island City, QUeens that is fostering a whole cottage industry of small-scale commercial food businesses.
Then kitchen is on radar.
Two years later, a shift in funding sources for same kitchen, spurred by economic downtown, creates a revised narrative — it’s not foodies seekiung to use the kitchen, but laid-off workers — and voila, brand new story that is 90% the same at the one ran two years ago.